Toyota is tops when it comes to positive brand advocacy among major automotive brands, according to Nielsen Online’s new “Brand Advocacy Quotient” research. This quarterly measurement of consumer advocacy looks at online survey data and customer experiences shared through online buzz. Results, based on responses from more than 2,000 consumers, are indexed on a scale of -100 to 100.

Thanks to raves about its quality, size, style and dealer experience, Toyota achieved the highest rating of 69 followed by Honda (68), Lexus (68) and Acura (67).
Creating a positive brand image online …