Despite the fact that many Americans have cut back discretionary spending, sales of 3 liter (3L) premium wine casks – better known to some as “boxed wine” – showed double digit growth in the fourth quarter of 2008, according to a new Nielsen study.
With a growth rate of 32 percent in the last 13 weeks of 2008, premium wine casks outpaced all other wine categories, and there remains room for significant growth going forward.
On a full year basis, premium wine casks grew 31 percent, compared to 4.4 growth for table …

As a buyer, identifying new tastes and trends is key. Two recent Nielsen studies show that in the wine industry, some unlikely characters are appearing on more and more tables. In snooty wine circles, some may look down on Pinot Grigio, but according to Nielsen, the wine has see a double digit rise. An article in the Chicago Tribune talks about how this brand of grape is gathering credibility.
Similarly boxed wine, also looked down upon almost as much as wine with a twist-off cap(!), is gaining acceptance as higher quality …