Take Atlanta, Kansas City, Los Angeles, New York City, and San Francisco – five of 21 cities that are home to some of the nation’s most voracious media consumers.  According to a study of entertainment consumption in 65 major U.S. cities, released Monday by Nielsen PreView, residents of these cities love opening weekend movie-going, rock concerts, reality TV, and newspapers.

In contrast, residents of Bakersfield (California), El Paso, Flint/Saginaw/Bay City (Michigan), Memphis, Miami/Fort Lauderdale, and San Antonio have one-track entertainment minds: they flock to movie theaters for new releases, but eschew almost all other forms of entertainment, ranking lowest nationwide in newspaper and reality TV consumption, according to Nielsen. 

Chicagoans, Pittsburghers, Bostonians, and residents of Green Bay (Wisconsin) were similarly single-minded – about sports.  Never mind the movies, these cities love heading to the stadium for a game – or perhaps a rock concert, according to Nielsen.

Read Nielsen PreView’s complete report.

Two-thirds (66%) of adults in Columbus reported being “very” interested in at least one of the 29 sports measured by Scarborough, including the major leagues, motor sports, college sports, minor leagues, and the Olympics, among others.

Boston (64%), Buffalo (63%), and Pittsburgh (63%) rounded out the top sports markets.

Nationally, 56% of all adults are avid sports fans, according to Scarborough.

View the full press release.

The study, which asked respondents in 81 U.S. cities to select the political party label that best describes how they see themselves – regardless of how they may have voted in the past, found that Boston, Providence, R.I., and Hartford, Conn. have the highest percentages of adults who consider themselves to be “Independents.” 

In contrast, Pittsburgh, Lexington, K.Y., and Oklahoma City, O.K. have the smallest percentages of self-identified Independents. 

Nationally, 27% of adults consider themselves to be politically Independent.

Scarborough’s survey also examined “Leaning Independents” — those adults who described themselves in Scarborough’s study as “Independent, but feel closer to Democrat,” or “Independent, but feel closer to Republican.”

Seattle and Providence, R.I. had the highest percentages of Democrat-leaning Independents (17%), while Salt Lake City and Spokane, W.A. had the highest percentages of Republican-leaning Independents (15%).

Nationally, 9% of adults identified themselves as Democrat-leaning Independents, while 8% of adults characterized themselves as Republican-leaning Independents.

View the full press release.