Recent Boston articles

Posted Oct 20, 2008

When it comes to entertainment consumption, all U.S. cities are not created equal.
Take Atlanta, Kansas City, Los Angeles, New York City, and San Francisco – five of 21 cities that are home to some of the nation’s most voracious media consumers.  According to a study of entertainment consumption in 65 major U.S. cities, released Monday by Nielsen PreView, residents of these cities love opening weekend movie-going, rock concerts, reality TV, and newspapers.
In contrast, residents of Bakersfield (California), El Paso, Flint/Saginaw/Bay City (Michigan), Memphis, Miami/Fort Lauderdale, and San Antonio have one-track entertainment minds: …

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Posted Oct 14, 2008

RANK
PROGRAM
NETWORK
DAYS
VIEWERS (P2+)

1
NFL REGULAR SEASON – L (VIKINGS/SAINTS)
ESPN
MONDAY
10,975,000

2
SR/PRES DEBATE 2 2008(S)-10/07/2008
CNN
TUESDAY
9,228,000

3
PRESIDENTIAL DEBATE(S)-10/07/2008
FOXNC
TUESDAY
8,773,000

4
ON THE RECORD W/GRETA
FOXNC
TUESDAY
7,645,000

5
ANDERSON COOPER 360
CNN
TUESDAY
7,633,000

6
MLB ALCS (RED SOX-RAYS 1)
TBSC
FRIDAY
6,689,000

7
MLB ALCS (RED SOX-RAYS 2)
TBSC
SATURDAY
6,089,000

8
PRESIDENTIAL DEBATE CVG(S)-10/07/2008
FOXNC
TUESDAY
5,773,000

9
MLB DIVISION SERIES (ANGELS-RED SOX 4)
TBSC
MONDAY
5,720,000

10
PRES DEBATE/ANALYSIS(S)-10/07/2008
FOXNC
TUESDAY
5,432,000

Source: The Nielsen Company (October 6, 2008 – October 12, 2008).

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Posted Oct 1, 2008

Columbus, OH is the number one sports town in the U.S., Scarborough Sports Marketing, a joint partnership with Nielsen and Arbitron, reported Wednesday.
Two-thirds (66%) of adults in Columbus reported being “very” interested in at least one of the 29 sports measured by Scarborough, including the major leagues, motor sports, college sports, minor leagues, and the Olympics, among others.
Boston (64%), Buffalo (63%), and Pittsburgh (63%) rounded out the top sports markets.

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Posted Sep 29, 2008

In New England — according to a recent analysis from Scarborough Research, a joint partnership with Nielsen and Arbitron.
The study, which asked respondents in 81 U.S. cities to select the political party label that best describes how they see themselves – regardless of how they may have voted in the past, found that Boston, Providence, R.I., and Hartford, Conn. have the highest percentages of adults who consider themselves to be “Independents.” 
In contrast, Pittsburgh, Lexington, K.Y., and Oklahoma City, O.K. have the smallest percentages of self-identified Independents. 

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