Roger Entner, Senior Vice President, Research and Insights, Telecom Practice
While public awareness of Apple’s iPhone has been significant since its summer 2007 launch, its influence on consumer purchasing decisions remains up for debate.
To try to better understand the iPhone phenomenon, I took a look at the most recent data from The Nielsen Company’s Mobile Insights survey, which asks 25,000 wireless users every month (a total of 300,000 per year) about their wireless attitudes and experiences, including why they chose their current wireless service.
When the results of 1st quarter of 2009 …

Sid Gorham, President, Telecom Practice

Pressure has been mounting on U.S. mobile carriers to lower pricing in response to slow growth and the weakened economy. The Big 4 national carriers (Verizon Wireless, AT&T, Sprint and T-Mobile) each introduced unlimited usage plans in Q1 2008 that offered unlimited calling for approximately $99 per month. While these plans lowered rates for high usage subscribers, they failed to spark a full-on price war in the mass market as many analysts predicted at the time.
Today, the Big 4 national carriers are increasingly challenged by regional carriers …