Alex Burmaster
Last month, we were honored to win a ‘BOBI’ award for “Most Innovative Approach” from the British Healthcare Business Intelligence Association for our recent work with Pfizer. Their challenge was to monitor what consumers were saying online about Champix, the company’s smoking cessation aid, and to that end, we created a research methodology using our BuzzMetrics solutions.
Whilst winning is, of course, fantastic, what was most important for us was that the client was so happy with the work that they submitted us for the award in the first place.
What’s …