Nielsen Wire » BMW http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Thu, 09 Feb 2012 20:36:28 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Price of Diesel Fuel, Along with Diesel Buzz, Goes Down http://blog.nielsen.com/nielsenwire/online_mobile/price-of-diesel-fuel-along-with-diesel-buzz-goes-down/ http://blog.nielsen.com/nielsenwire/online_mobile/price-of-diesel-fuel-along-with-diesel-buzz-goes-down/#comments Wed, 15 Jul 2009 19:20:26 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=13614 Nielsen’s latest automotive industry overview tracked the online conversations, and the steadily declining price, of diesel over the last 12 months. Though diesel has been a hot topic within alternative fuel buzz at times, a downward trend in discussion over the past year speaks to a decline in consumer interest.

Findings & Analysis:

  • Total diesel buzz decreased 28% from June ‘08 to June ‘09, while diesel fuel fell by $2.15 per gallon or 45%
  • Domestic trucks and German cars are most prominently mentioned within diesel buzz
  • Mercedes-Benz and BMW are gaining share of diesel discussion
  • Some consumers believe there is more potential opportunity for diesel in the U.S. market, particularly if original equipment manufacturers repurpose their small, fuel-efficient European offerings.

For more, download Nielsen’s Automotive Industry Overview: Diesel Focus

]]> http://blog.nielsen.com/nielsenwire/online_mobile/price-of-diesel-fuel-along-with-diesel-buzz-goes-down/feed/ 1 Most Buzzworthy Auto Brands Of 2008 http://blog.nielsen.com/nielsenwire/consumer/most-buzzworthy-auto-brands-of-2008/ http://blog.nielsen.com/nielsenwire/consumer/most-buzzworthy-auto-brands-of-2008/#comments Mon, 05 Jan 2009 15:15:47 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=6624 By Julie Enzweiler, Nielsen Online

The automotive industry has witnessed an extremely volatile and game-changing 2008. With Ford, BMW, Honda, Toyota and Volkswagen leading the way, here is a look at the top 25 automotive brands that consumers discussed online in 2008 relative to all online discussion.

]]> http://blog.nielsen.com/nielsenwire/consumer/most-buzzworthy-auto-brands-of-2008/feed/ 0 As U.S. Automakers Struggle, Luxury Auto Buzz Spikes http://blog.nielsen.com/nielsenwire/online_mobile/as-us-automakers-struggle-luxury-auto-buzz-spikes/ http://blog.nielsen.com/nielsenwire/online_mobile/as-us-automakers-struggle-luxury-auto-buzz-spikes/#comments Wed, 12 Nov 2008 19:21:26 +0000 admin http://blog.nielsen.com/nielsenwire/?p=4616 Troubled U.S. automakers are pleading their case for a government “bailout,” but American consumers would rather discuss future vehicle news and concepts from luxury automakers.

An analysis of auto-related blog discussions released Tuesday by Nielsen Online found online buzz in October spiked around BMW’s X1 Concept, Lexus’s IS 250C, and Acura’s first V8 engine.

The “Meet the Beckers” series and content from the Lexus L-Studio site were the top consumer-cited videos for October.

Among more sober blog discussions, buzz about a potential GM/Chrysler merger was most prevalent. Consumers speculated about which models might be discontinued and the prospect of job cuts. Many also voiced opposition to funding the merger with a government loan.

In contrast, Porsche’s increased stake in Volkswagen generated far less online buzz. Most consumers who blogged about that merger described it as a good business move.

View the complete “Automotive Industry Overview” for October 2008.

Stay tuned on Nielsen Wire for monthly installments of Nielsen Online’s monthly “Automotive Industry Overview” of online, consumer-driven automotive discussions.

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