Rebecca Bley, Research Analyst, Nielsen Company
“Life moves pretty fast,” Ferris Bueller warned us. “If you don’t stop and look around once in a while, you could miss it.”
Director John Hughes managed to capture slices of that fast-moving life on film, offering iconic, relatable characters like Ferris and the Breakfast Club kids to an entire generation. When he died suddenly on August 6, the Internet mourned the loss of a great voice in Hollywood. On the day after his death, Hughes was the most-discussed person on the Internet, according …

A recent video made by two rogue and rude Domino’s employees left a bad taste in the mouth of customers who watched it. But, thanks to some social media tipsters, Domino’s was able to issue their own YouTube response quickly as a remedy to the potentially brand damaging viral video. The buzz online about the brand spiked during the crisis.

Patrick Doyle, President, Domino’s U.S.A., thanked the online community for the tip in his video and the brand also created a twitter account @dpzinfo to communicate.

The Conficker computer virus, which has been infecting computers since late 2008 and threatens to impact PCs starting April 1, is getting big buzz in the blogosphere. In the last week, buzz has grown so much that it recently eclipsed chatter for another web hot topic, March Madness and the NCAA Championships. While viruses often spread thanks to mass misinformation on the web (and dubious emails), could the abundance of this computer bug buzz be acting as an early viral warning for PC users?
Recent Buzz On Conficker Vs. March Madness

Spring …

Since John McCain’s announcement that his running mate would be Alaska Governor Sarah Palin, blogs have been buzzing about this little-known leader of the 49th state. According to Nielsen Online’s BuzzMetrics service, the Aug 29th event sent chatter about Palin well beyond that for her Democratic rival Sen. Joe Biden of Delaware, whose announcement on August 22, impacted slightly more than 1.75% of all blog posts, compared with Palin’s peak above 2.25%. Even the impending Gulf Coast landfall of Hurricane Gustav on the third anniversary of Hurricane Katrina was overshadowed …