During the second week of the Beijing Summer Olympics, American swimmer Michael Phelps continued to dominate online Olympics buzz, The New York Times reported Monday.
Between August 8 and 21, Phelps was the most-buzzed about Olympic athlete — with a 38% share of all blog posts about gold medal winners, according to Nielsen Online.
Jamaican runner Usain Bolt (5.04% share) and American gymnast Shawn Johnson (3.75% share) were the second and third most buzzed-about athletes, respectively, Nielsen reported.
Gymnast Nastia Liukin, basketball players Kobe Bryant and LeBron James, swimmers Jason Lezak and Alain …

With the national political conventions starting next week, pundits and the general public, alike, are scrutinizing Barack Obama’s and John McCain’s campaign strategies.
On Thursday, Nielsen joined the fray, releasing an analysis of the candidates’ online presence and buzz, their advertising campaigns, and TV viewership for past conventions. 
Online Audience and Videos Viewed
BarackObama.com’s unique audience was twice as large as JohnMcCain.com’s in both June and July 2008.  However, in July, the number of video streams on JohnMcCain.com more than doubled, possibly due to press coverage around Senator John McCain’s ad that compared …