Workplace traffic to U.S.-based sports websites was up by 26% in August, compared with traffic to online sports destinations in August 2007, Nielsen Online reported Thursday.
The Beijing Olympics and the start of fall football season may have had something to do with the spike in traffic, Jon Gibs, vice president, media analytics, Nielsen Online, noted.
“With broad interest in the Olympics, and the ramp up of the college and professional football seasons, August was a busy month for online sports fans,” Gibs said.  “The Web offered 24/7 access to news, results …

Fans worldwide are heading online to take advantage of around-the-clock access to updated Olympics content and video, Nielsen Online reported Tuesday.
During the first week of competition, an average of 930,000 fans per day, from ten countries in Europe, Asia, and the Americas, visited Beijing2008.cn, the official Website of the Beijing Games, according to Nielsen.  On several days during that period, traffic to the site exceeded one million unique visitors.
Within China, traffic to Beijing2008.cn, averaged 1.5 million unique browsers per day during the period, according to ChinaRank, Nielsen’s China-based Internet traffic measurement partner.

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