Men’s Hair Care Sales Hold Firm

Nielsen Wire — Tue, 03 Feb 2009 15:11:31 +0000

Even in a recession, sales of most men’s hair care products are expected to remain steady, according to data from Nielsen’s Homescan Consumer Facts report. As male vanity continues to be all the rage, some sectors have shown solid growth: hair coloring grew 5.7 percent in 2008 over 2007, and in that year, growth was a miniscule 1.7 percent after two successive years of declining sales. New products such as brush-in gel and liquid colorings drove last year’s growth.

Dollar sales of hair preparations such as gels, pomade and waxes slowed but continued four years of strong growth. In 2008, dollar sales were up a modest 1.8 percent after growing 13.5 percent in 2007, 13.4 percent in 2006 and 7.7 percent in 2005.

Sales of men’s hair spray continued to collapse: they fell 7 percent in dollars to $14.1 million and a decline of 7.2 percent in unit volume.

This report was originally featured in the January issue of Facts, Figures & the Future, a monthly e-publication focused on delivering the latest consumer data and trend information to members of the Food Marketing Institute and clients of Nielsen. Facts, Figures & the Future is published by The Lempert Report/Consumer Insight, Inc. and is sponsored by the Food Marketing Institute and Nielsen.

“Power Moms” Embrace Online Forums, Social Networking

admin — Wed, 15 Oct 2008 12:48:21 +0000

Women ages 25 to 54 with at least one child are nearly twice as likely as the average American Internet user to provide frequent online advice about parenting and family issues (88% more likely), non-food household products (84% more likely), and beauty/cosmetics (82% more likely).

These “power moms” are also 51% more likely than average Web users to provide frequent online advice on clothes and fashion, food and beverage products (39% more likely than average), home decorating (36% more likely than average), and health, dieting and exercise (27% more likely than average).

“We’re seeing women using online avenues like email, online forums, and social networking websites to extend a role they’ve long held as information seekers and relationship builders,” Chuck Schilling, research director, agency and media analytics, Nielsen Online, noted. “Moms, in particular, look to the Web to connect with other parents for tips and support, and they aren’t afraid of new technologies – this group is nearly 25% more likely than average to author a blog.”

In September, Scholastic.com and BirthdayExpress.com tied as the number one website, ranked by index, among the “power mom” demographic, with a composition index of 366 — more than 3.5 times the average.

General Mills, The Gap, and FamilyFun.com rounded out the top five sites that draw a high concentration of “power moms.”

View the full press release.

Read coverage of Nielsen’s findings in BizReport and Promo magazine.

Nielsen Wire » beauty products

Men’s Hair Care Sales Hold Firm

“Power Moms” Embrace Online Forums, Social Networking