Summer blockbuster season is in full swing, bringing with it video games tied to the latest cinematic franchises. Additionally, this spring and summer features game releases that are offshoots of the classic Batman, Ghostbusters and The Godfather franchises. Though dismissed in the past, movie games are garnering more attention in the entertainment industry as studios look to leverage the value of their franchises.
According to recent data from Nielsen’s Video Game Tracking survey, movie-themed games are driving substantial purchase interest among gamers. X-Men Origins: Wolverine tops the list in terms …

In the nine weeks leading up to its release, “The Dark Knight” had almost twice as much television advertising (2,401 units) as “Batman Begins” (1,287 units), according to Nielsen Monitor-Plus.
The strong advertising push for “Dark Knight” may have contributed to the film’s record-breaking opening weekend.  “Dark Knight” earned $158.4 million last weekend, while “Batman Begins” took in just $46.9 million in its first weekend.
Nielsen’s data included TV advertising units for approximately nine weeks leading up to the release of both films: May 9, 2008 – July 6, 2008 (”The Dark Knight”) and April 3, 2005 …