Coupons are already well-established as a promotional vehicle in the U.S., with coupon-clipping Americans comprising 86% of households and driving 89% of all-outlet dollar sales, according to Nielsen.
But that doesn’t mean manufacturers and retailers shouldn’t be looking for ways to make it simpler for households to receive and redeem coupons. 
Writing in the December issue of Nielsen’s “Consumer Insight” online newsletter, Todd Hale, Senior Vice President, Consumer & Shopper Insights, Nielsen, outlines what today’s coupon shopper can expect as new technologies revolutionize couponing methods and mediums.

Sales of private brands are up 10% this year — to $80.3 billion in the U.S., Nielsen reported Friday.
Private label dollar sales are being driven primarily by higher commodity pricing — especially in staple categories that are dominated by private brands. But in recent weeks, private label unit sales have also grown — a sign that consumers are starting to shift away from established brands in search of better deals.
Among private label food brands, flour (+35%), baby food (+33%), and fresh eggs (+28.2%) showed the largest dollar percent change during …