Nielsen estimates the total number of TV households in the U.S. will climb to 115.9 million, an increase of one million homes from last year.

The baby boom in Europe and the United States has been well documented: lower birth rates combined with longer life expectancies have resulted in an older population. This trend also extends to Latin America, where more mature adults will soon make up more than a quarter of the population.

Each year a trillion dollars is spent on communicating to and persuading the human brain, yet few understand how the brain really works—what’s attractive to it, how it decides what it likes and doesn’t like, and how it chooses to buy or not buy…

The idea that Baby Boomers aren’t open to new products and technology is a 19th century myth, not a 21st century reality according to new data from The Nielsen Company.

Find out which generation spends the most per trip, shops the most often, finds the most deals and learn how to reach them. Understanding diverse generational preferences leads to opportunities at the register.

Population growth in the United States is slowing. Projections from the Nielsen Company, the Pew Research Center, and the Census Bureau all agree that year over year population growth will struggle to reach 1% for decades to come.

A likely future for the U.S. in the year 2020 and beyond is a country split between the aging Baby Boom still with substantial political, economic, and social power, and a young, fast-growing multi-cultural population with far less political and economic clout.

Nearly 39% of U.S. households—some 44 million—are headed by a Baby Boomer. Nearly 77 million Americans fall into the cohort born between 1946 and 1964. In a couple of years, that generation will begin to reach the traditional retirement age. Given all that has happened in the economy in the last eighteen months, will they be able to afford to retire?

Baby Boomers may be the perfect catch for advertisers in this unstable economy, according to new research from Nielsen.  Not only are Baby Boomers spending the lion’s share of consumer packaged goods, but are also watching more TV and spending more time on the Internet than Millenials age 18-44. Boomers watch 39 hours of TV per week compared to only 27 hours a week for Millenials.   Boomers also use the Internet almost 7 hours per week compared to 6 hours a week those for those 18-44.  Read the full study here.
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People in the U.S. move for a wide range of reasons, but typically they seek out places that provide them with opportunities—economic opportunities most often. But, mobility is on the decline, and not just because of the ongoing economic downturn. Moving rates have been dropping for the past several decades, driven by long-term demographic trends.