The U.S. market, which faced six straight quarters of declines in ad spending, has seen a turnaround in 2010, with a 3.8 percent increase year-over-year.

Discussions on health care, changes in the economy and reductions in employer insurance coverage are affecting how Americans are learning about and purchasing insurance products. Consumers view the three categories of Health, Property and Casualty, and Life Insurance differently and they use different sources to get information and make purchases. The latest Nielsen Insurance Audit from Nielsen Claritas (released every two years) identifies some of the emerging insurance trends (such as a decline in life and health insurance) and purchasing behaviors with American consumers. The study collected responses from more …