A new analysis of multi-cultural advertising indicates that ad spending declined in Spanish-Language and African-American media.

Advertising spending around the world dropped 7.2 percent in the first quarter of 2009 compared to the same period in 2008, according to Nielsen’s Global AdView Pulse.  European countries were hit the hardest, with ad spending down in Spain 28.2 percent, Ireland down 21.2 percent and Italy down 19.1 percent.  The U.S. recorded a decline of 12.7 percent.  Ad spending in Asia Pacific was down just 2.3 percent in the first quarter.  Indonesia actually recorded growth of 19.1 percent due largely to the elections there, while China’s growth slowed to …

Online advertising remains strong, even as ad spending has decreased across other media, and MySpace has benefited from this trend with several large-scale campaigns from auto makers.  But in recent months, Facebook has surpassed MySpace in terms of monthly unique audience and stickiness: its monthly unique audience grew 177 percent in the last year compared to a 9 percent decrease for MySpace and time per person on Facebook went from 1 hour 8 minutes in March 2008 to 3 hours 16 minutes in March …

Advertising spending for the first half of 2008 declined by 1.4% compared to the same period last year, Nielsen Monitor-Plus reported Thursday.
Despite a continued softening of the economy, several media showed healthy growth in advertising for the first half.  Advertising on Cable TV (+8.1%), Syndication TV (+7.2%), and National Sunday Supplements (+7.2%) saw the largest growth, according to Nielsen.  Spot Radio fared worst among the 19 media categories analyzed by Nielsen (-10.1%). 
Although overall Internet ad spending, when including paid search and online video advertising, was up by 11% during the first half of …