Advertising expenditures dropped 2.6% overall last year, according to data released today by The Nielsen Company. “Given the state of the U.S. economy, a decline in ad spending was expected, but it’s not as bad as it could have been,” said Annie Touliatos, VP of Sales Development for Monitor-Plus, Nielsen’s ad tracking service. “The campaign season and the Summer Olympics were two big events that had a tremendous impact on advertising, especially on TV buys.”
The automotive industry’s ad spending fell hardest in 2008. The industry slashed its spending by almost …

Julie Enzweiler
On January 26, 2009 President Obama announced that emission standards could be decided at a state level. This decision has spurred on an extremely heated debate online among all communities.

Forty-two percent are positive towards President Obama’s decision, predominately driven by the Environmental communities, while 44% are negative.

Consumers provide in-depth reasoning behind their belief on reversing the Bush administration’s emissions ruling; however, there is a significant amount of confusion on the number of potential emission standards the Original Equipment Manufacturers (OEM’s) would need to adhere to. Most consumers …

Within the whirlwind of negative news regarding the economy and the advertising outlook, I found a significant, welcome trend in the IAB’s recent revenue report covering the first half of this year. I’m scratching my head trying to understand why more hasn’t been made of this, because it portends hugely positive things for the online space.
The IAB recently announced a 15.2% year-over-year growth rate for Internet advertising for the first half of 2008. When you dissect the 15.2% number, some interesting details emerge. Out of nine industries tracked, only four …