This weekend, NASCAR revs up its 2009 season with its most popular race, the Daytona 500. And when it comes to the race’s TV ratings, it’s clear that NASCAR likes to go “Green.”
In an analysis of the last ten Daytona 500s, Greenville, SC and Greensboro, NC emerged with the highest average household ratings among metered markets of 23.8 and 22.4, respectively. Rounding out the top five over that same time period are Orlando (20.0), Charlotte (19.6), and Knoxville (19.4).

Highest Avg. Household Rating: Daytona 500, 1999-2008

Rank
Market
HH Rating
# of Households (000s)

1
Greenville-Spartanburg-Asheville
23.8
195

2
Greensboro-High Point-Winston-Salem
22.4
142

3
Orlando-Dayton …