Rochester Democrat and Chronicle, Washingtonpost.com Top New Survey

Nielsen Wire — Wed, 15 Jul 2009 15:46:25 +0000

The Rochester Democrat and Chronicle and washingtonpost.com took top honors in Scarborough Research’s biannual Newspaper Penetration Report. According to the survey, the Rochester Democrat and Chronicle’s print edition was read by 78 percent of the adults in the market. It also took the top spot in the Integrated Newspaper Audience rankings, which measures the percent of adults in a market who read the newspaper in print form, on the Internet, or did both during the past week, with 80 percent.

Washingtonpost.com was the leading newspaper website, with 24 percent of adults in the local market visiting the newspaper’s web site in the past week.

Weekly Print Audience

Rank	Newspaper	Local Market (DMA)	Weekly Print Audience
1	Rochester Democrat and Chronicle	Rochester, NY	78%
2	Des Moines Register	Des Moines, IA	69%
3	Gannett Wisconsin Newspapers*	Green Bay, WI	68%
4	Syracuse Post-Standard	Syracuse, NY	68%
5	Buffalo News	Buffalo, NY	66%
Source: Scarborough Research

* Gannett Wisconsin Newspapers include Appleton Post-Crescent, Fond du Lac Reporter, Green Bay Press-Gazette, Manitowoc Herald Times Repoter, Oshkosh Northwestern

Weekly Website Audience

Rank	Newspaper	Local Market (DMA)	Weekly Print Audience
1	Washingtonpost.com	Washington, DC	24%
2	MySanAntonio.com/Express-News.com/KENS5.com	San Antonio, TX	21%
2t	Austin360.com/Statesman.com	Austin, TX	21%
3	NOLA.com	New Orleans, LA	19%
4	Gannett Wisconsin Newspapers*	Green Bay, WI	18%
Source: Scarborough Research

Integrated Newspaper Audience

Rank	Newspaper	Local Market (DMA)	Weekly Print Audience
1	Rochester Democrat and Chronicle/DemocratAndChronicle.com	Rochester, NY	80%
2	Gannett Wisconsin Newspapers*	Green Bay, WI	72%
2t	Des Moines Register/DesMoinesRegister.com	Des Moines, IA	72%
3	Syracuse Post-Standard/syracuse.com	Syracuse, NY	69%
4	Buffalo News/Buffalo.com/BuffaloNews.com	Buffalo, NY	38%
Source: Scarborough Research

Read the full press release.

What’s Your City’s Entertainment “Personality”?

admin — Mon, 20 Oct 2008 12:57:20 +0000

When it comes to entertainment consumption, all U.S. cities are not created equal.

Take Atlanta, Kansas City, Los Angeles, New York City, and San Francisco – five of 21 cities that are home to some of the nation’s most voracious media consumers. According to a study of entertainment consumption in 65 major U.S. cities, released Monday by Nielsen PreView, residents of these cities love opening weekend movie-going, rock concerts, reality TV, and newspapers.

In contrast, residents of Bakersfield (California), El Paso, Flint/Saginaw/Bay City (Michigan), Memphis, Miami/Fort Lauderdale, and San Antonio have one-track entertainment minds: they flock to movie theaters for new releases, but eschew almost all other forms of entertainment, ranking lowest nationwide in newspaper and reality TV consumption, according to Nielsen.

Chicagoans, Pittsburghers, Bostonians, and residents of Green Bay (Wisconsin) were similarly single-minded – about sports. Never mind the movies, these cities love heading to the stadium for a game – or perhaps a rock concert, according to Nielsen.

Read Nielsen PreView’s complete report.

Nielsen Wire » Austin

Rochester Democrat and Chronicle, Washingtonpost.com Top New Survey

What’s Your City’s Entertainment “Personality”?