By: Nic Covey, Director of Insights, Telecom Practice, The Nielsen Company
SUMMARY: Today, 10.3 million U.S. mobile subscribers use mobile video, which still leaves 214 million U.S. mobile subscribers who don’t. In the markets in which Nielsen tracks video over phones, the U.S. is tops in terms of penetration, but at 5%, the medium is far behind even other mobile media. Three key developments in the space could fuel considerable growth in the market.
An old idea, renewed
Back in 1966, Popular Mechanics reported that a portable television would be launched under a …