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	<title>Nielsen Wire &#187; audience response</title>
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		<title>Dial Panel Weighs In On Palin and Biden Debate</title>
		<link>http://blog.nielsen.com/nielsenwire/media_entertainment/dial-panel-weighs-in-on-palin-and-biden-debate/</link>
		<comments>http://blog.nielsen.com/nielsenwire/media_entertainment/dial-panel-weighs-in-on-palin-and-biden-debate/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 13:00:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Media + Entertainment]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[audience response]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[CBS]]></category>
		<category><![CDATA[dial panel]]></category>
		<category><![CDATA[election]]></category>
		<category><![CDATA[Joe Biden]]></category>
		<category><![CDATA[John McCain]]></category>
		<category><![CDATA[Sarah Palin]]></category>
		<category><![CDATA[v.p. debate]]></category>
		<category><![CDATA[vice presidential debate]]></category>

		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=2112</guid>
		<description><![CDATA[During the vice presidential debate between Sen. Joe Biden and Gov. Sarah Palin last week, CBS and Nielsen tracked real-time reactions to the candidates from a panel of uncommitted, registered voters who allowed CBS and Nielsen to capture their real-time reactions to the V.P. debate. However, CBS notes that in many cases, the panelists were &#8220;leaning&#8221; towards the Obama-Biden ticket.
Watch CBS&#8217;s analysis.

As they watched the debate, panel members turned a dial between 0 and 100 to indicate their reactions to the candidates&#8217; discussion. 100 indicates a &#8220;very positive&#8221; response, 0 ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/election2008_button5.jpg"><img class="alignleft size-medium wp-image-2111" title="Badge - 2008 election" src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/election2008_button5-300x299.jpg" alt="" width="150" height="150" /></a>During the vice presidential debate between Sen. Joe Biden and Gov. Sarah Palin last week, CBS and Nielsen tracked real-time reactions to the candidates from a panel of uncommitted, registered voters who allowed CBS and Nielsen to capture their real-time reactions to the V.P. debate. However, CBS notes that in many cases, the panelists were &#8220;leaning&#8221; towards the Obama-Biden ticket.</p>
<p>Watch <a href="http://blog.nielsen.com/nielsenwire/debate1/VPDebate_CBSNews_1mbps.wmv" target="_blank">CBS&#8217;s analysis</a>.</p>
<p style="text-align: center;"><a href="http://blog.nielsen.com/nielsenwire/debate1/VPDebate_CBSNews_1mbps.wmv"><img class="aligncenter size-full wp-image-2118" title="dialscreenshot" src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/dialscreenshot.jpg" alt="" width="475" height="300" /></a></p>
<p>As they watched the debate, panel members turned a dial between 0 and 100 to indicate their reactions to the candidates&#8217; discussion. 100 indicates a &#8220;very positive&#8221; response, 0 corresponds with a &#8220;very negative&#8221; response, and 50 is neutral. Nielsen calculated the average of the 44 respondents’ responses. The panel, and its results, are not part of CBS&#8217;s election polling, and the panel is not large enough to be statistically significant according to Nielsen’s standards.</p>
<p><span id="more-2112"></span></p>
<p>The panel&#8217;s overall most positive response came during Biden&#8217;s discussion of ending the war in Iraq, at roughly 42 minutes into the debate.  The least positive responses of the night came just moments later, during Sarah Palin&#8217;s comments on Iraq.</p>
<p>Palin’s high point came early in the debate (5:00), when she discussed the economic bail-out bill approved by the U.S. Senate and House of Representatives last week.  Her call for better cooperation between Democrats and Republicans (88:52) also triggered some of her most positive responses.</p>
<p>Biden&#8217;s lowest response came during his discussion of same-sex benefits at approximately 36 minutes into the debate.</p>
<p>Respondents of all ages showed largely similar responses to the candidates&#8217; comments.  However, panelists aged 55-99 occasionally deviated from the norm, registering more positive responses than panelists between the ages of 18-34 and 35-54 when Biden discussed the policies he would enforce if called upon to fill in as president (approximately 68:12), Dick Cheney&#8217;s role as vice president (approximately 77:00), and nuclear weapons control (approximately 59:00).</p>
<p>Panelists aged 18-34 responded more positively than older panelists when Palin offered her take on same-sex marriage benefits (approximately 37:12) and discussed Iraq exit strategies (39:16).</p>
<p>The 22 men and 22 women on the panel had largely similar responses to the debate.</p>
<p>Panelist responses were measured at CBS’s TV City research facility in Las Vegas, using Nielsen technology.</p>
<p>View <a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/nielsen_vp_debatedial.pdf">complete data</a> from CBS and Nielsen’s first debate response panel.</p>
<p><a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/nielsen_vp_debatedial.pdf"><img class="aligncenter size-full wp-image-2119" title="biden_palin_dial" src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/biden_palin_dial.jpg" alt="" width="350" height="350" /></a></p>
<p>Read coverage of Nielsen&#8217;s findings in <a href="http://www.boston.com/news/politics/politicalintelligence/2008/10/more_numbers_on.html" target="_blank">The Boston Globe</a> and <a href="http://www.mgwashington.com/index.php/2008electionblog/blog_index/debates-are-must-see-tv/1850/" target="_blank">Media General</a>.</p>
]]></content:encoded>
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		<item>
		<title>McCain And Obama Highs And Lows From Debate Dial Tests</title>
		<link>http://blog.nielsen.com/nielsenwire/media_entertainment/mccain-and-obama-highs-and-lows-from-debate-dial-tests/</link>
		<comments>http://blog.nielsen.com/nielsenwire/media_entertainment/mccain-and-obama-highs-and-lows-from-debate-dial-tests/#comments</comments>
		<pubDate>Mon, 29 Sep 2008 22:48:07 +0000</pubDate>
		<dc:creator>Nielsen Wire</dc:creator>
				<category><![CDATA[Media + Entertainment]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[audience response]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[CBS]]></category>
		<category><![CDATA[dial test]]></category>
		<category><![CDATA[election]]></category>
		<category><![CDATA[first presidential debate]]></category>
		<category><![CDATA[John McCain]]></category>

		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=1746</guid>
		<description><![CDATA[During the first presidential debate on September 26, Barack Obama&#8217;s comments on oil independence, health care, the Iraq War, and Al Qaeda drew the most positive responses from a panel of uncommitted, registered voters who allowed CBS and Nielsen to capture their real-time reactions to the first presidential debate Friday night.
As they watched the debate, panel members turned a dial between 0 and 100 to indicate their reactions to the candidates&#8217; discussion. 100 indicates a &#8220;very positive&#8221; response, 0 corresponds with a &#8220;very negative&#8221; response, and 50 is neutral. Nielsen ...]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/09/election2008_button19-300x299.jpg" alt="" width="144" height="143" />During the first presidential debate on September 26, Barack Obama&#8217;s comments on oil independence, health care, the Iraq War, and Al Qaeda drew the most positive responses from a panel of uncommitted, registered voters who allowed CBS and Nielsen to capture their real-time reactions to the first presidential debate Friday night.</p>
<p>As they watched the debate, panel members turned a dial between 0 and 100 to indicate their reactions to the candidates&#8217; discussion. 100 indicates a &#8220;very positive&#8221; response, 0 corresponds with a &#8220;very negative&#8221; response, and 50 is neutral. Nielsen calculated the average of the 44 respondents&#8217; responses. The panel, and its results, are not part of CBS’s election polling, and the panel is not large enough to be statistically significant according to Nielsen’s standards.</p>
<p><span id="more-1746"></span></p>
<p>Obama&#8217;s discussion of oil independence and health, at roughly 26 minutes into the debate, drew the overall most positive response from the CBS/Nielsen panel.</p>
<p>In contrast, John McCain&#8217;s closing comments (92:21 &#8211; 95:37) summarizing his qualifications for the presidency and his plans for keeping the U.S. safe drew some of the least positive responses from the respondents. McCain&#8217;s high point came just minutes earlier when discussing the importance of success in Iraq. Obama&#8217;s lowest response came during his discussion of investing in the American dream.</p>
<p>The candidates&#8217; contentious exchange on energy policy (83:29) also drew negative responses from the CBS/Nielsen panel.</p>
<p style="text-align: center;"><a href="http://blog.nielsen.com/nielsenwire/debate1/Debate_NewsSegment.wmv" target="_blank"><img class="size-full wp-image-1757 aligncenter" title="debatetrackingvideo" src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/09/debatetrackingvideo.jpg" alt="" width="425" height="225" /></a></p>
<p>The 22 men and 22 women on the panel had largely similar responses to the debate. In several instances, McCain&#8217;s comments drew markedly less positive reactions from female panelists (13:13, 27:53, and 62:57).</p>
<p>When parsed by age, the data indicates that respondents of all ages also showed largely similar responses to the candidates&#8217; comments. However, panelists aged 35-54 occasionally deviated from the norm, registering less positive responses than panelists between the ages of 18-34 and 55-99 when Obama discussed his plan for the financial crisis (approximately 3:30), dealing with Pakistan (53:29 &#8211; 54:57), and holding diplomatic talks with countries hostile to the U.S. (68:49 &#8211; 70:17).</p>
<p>Panelists&#8217; responses were measured at CBS&#8217;s TV City research facility in Las Vegas, using Nielsen technology.</p>
<p>View <a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/09/nielsencbsdebateanalysis.ppt">complete data</a> from CBS and Nielsen&#8217;s first debate response panel.</p>
<p style="text-align: center;"><a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/09/nielsencbsdebateanalysis.ppt"><img class="aligncenter size-full wp-image-1753" title="debatetracking" src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/09/debatetracking.jpg" alt="" width="425" height="225" /></a></p>
<p>View CBS&#8217;s <a href="http://blog.nielsen.com/nielsenwire/debate1/Debate_NewsSegment.wmv" target="_blank">on-air analysis</a> of the panel results.</p>
<p>Read coverage of Nielsen&#8217;s findings in <a href="http://www.tvweek.com/news/2008/09/cbsnielsen_debate_test_scores.php" target="_blank">TV Week</a>.</p>
]]></content:encoded>
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