According to data released today by Nielsen’s new radio ratings service, which measures radio listening habits in 51 small and mid-level markets, 18-34 year olds in these markets listen to the radio 21.5 hours each week.

Manish Bhatia, President Advanced Digital Client Services
The television industry is about to sail into a vast ocean of granular insights on TV viewing.  The ocean we refer to is, of course, Set Top Box (STB) data.  Other industries have also entered their own uncharted waters, with access to multiple sources of more granular information – manufacturers have shipment data and store data, magazines have circulation figures and sales data, the Internet has log files.  In most of these cases, the industry players have found a way to navigate through huge, …

New findings from Nielsen’s Television Audience Report show that in 2009 the average American home had 2.86 TV sets, which is roughly 18% higher than in 2000 (2.43 sets per home), and 43% higher than in 1990 (2.0 sets). In addition, there continue to be more TVs per home than people – in 2009 the average U.S. home had only 2.5 people vs 2.86 television sets.

This year about 54% of homes in the U.S. had more than 3 or more television sets, 28% had 2 television sets …

The Nielsen Company announced the launch of an expanded panel and platform for measuring Internet audiences. The new panel increases Nielsen’s measurement of Web sites from 3,000 to more than 30,000, provides better representation of Hispanics, teens, and cell phone-only households, and improves coverage of multiple personal computers in households. The new Internet measurement panel is more than eight times larger than Nielsen’s previous sample.
“There is incredible demand for more accurate, reliable and high-quality Web audience measurement. Nielsen’s new panel is a huge leap forward in measurement to address that …

Dave Osborn, SVP, Product Leadership, Nielsen Online
Recently, there’s been a fair amount of buzz about supposedly new and revolutionary ways to measure audiences online. Just this week, a press release from a competitor promised that their new “hybrid” methodology (panel + census) will provide “a comprehensive accounting of the complete digital media universe.”
The Nielsen Company has long believed that using panel and  census data – the best of both worlds – is a great way to measure the Web, especially in the increasingly layered, three-screen world. In fact, …

Dave Osborn, SVP, Product Leadership, Nielsen Online

Nielsen’s VideoCensus provides timely statistics and insights into how consumers use video online.  This includes the size and demographic composition (age, gender, race, etc) of the viewing audience for each website, as well as important measurements like the total number of streams viewed and the time spent watching by the average viewer. All this information helps content providers and websites more effectively sell their assets and audience, while providing tools for advertisers trying to decide where to …