Audiences and advertisers alike are flocking to Lesbian, Gay, Bisexual, Transgender (LGBT)-inclusive programs.

As businesses look for opportunities to grow their companies and gain market share, it is critical that they understand diversity and the emerging demands from consumers.

Nielsen estimates a continued increase of Hispanic TV homes (2.3%) in comparison to total U.S. TV homes (0.3%) for the 2009-2010 TV season.

For the 2009-2010 broadcast season Nielsen estimates that the total number of television households within the U.S. (including Alaska and Hawaii) will be 114.9 million.

Sixty-one percent of all U.S. households watched at least one of the two 2008 election debates aired so far, according to a new analysis released Monday by Nielsen.
On average, 41% of all homes watched the V.P. debate last Thursday — up one-third from the first presidential debate the previous Friday night, which reached an average of 31% of all households.
Of all households, 39% watched neither debate, while 30.3% tuned in to both.  11.2% of all homes tuned in to the presidential debate only, and 19.5% tuned in to just the V.P. debate.