Nielsen Wire » Audi http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Thu, 09 Feb 2012 20:36:28 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Super Bowl Preview: Growing Crowds For TV And Web Ads http://blog.nielsen.com/nielsenwire/online_mobile/super-bowl-preview-growing-crowds-for-tv-and-web-ads/ http://blog.nielsen.com/nielsenwire/online_mobile/super-bowl-preview-growing-crowds-for-tv-and-web-ads/#comments Tue, 27 Jan 2009 20:39:54 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=7653 Last year’s matchup between the Patriots and the Giants was viewed by a record 97.5 million people in the U.S. As expected, the Super Bowl was the most-watched TV broadcast in 2008. Networks broadcasting the Super Bowl often use the game as a lead-in for one of their regular shows. This year, NBC will broadcast a one-hour episode of The Office. Last year, 29.1 million viewers stuck around after the game to watch an episode of House on FOX.

Year Super Bowl
Avg. viewers
in millions		 Show After Game
Avg. viewers
in millions
2008 FOX – 97.5 House – 29.1
2007 CBS – 93.1 Criminal Minds – 26.1
2006 ABC – 90.7 Grey’s Anatomy – 21.0
2005 FOX – 86.1 The Simpsons – 23.1
2004 CBS – 89.8 Survivor All-Stars – 33.5
© 2009 The Nielsen Company

The TV To Web Handoff

Additionally, Super Bowl advertisers saw a 24 percent jump in Web traffic the day after last year’s Super Bowl. The Pepsi commercial featuring Justin Timberlake gathered the most Internet buzz. One-third of online conversations about the Super Bowl the day of and the day after last year’s game were driven by Super Bowl advertising. The most-discussed ad online with 6.7% buzz volume was Pepsi’s spot with Timberlake, followed by the E*TRADE baby ad (5.2%) and Audi’s “Godfather” spoof (4.4%).

Read Nielsen’s complete pre-Super Bowl report

]]> http://blog.nielsen.com/nielsenwire/online_mobile/super-bowl-preview-growing-crowds-for-tv-and-web-ads/feed/ 8 As U.S. Automakers Struggle, Luxury Auto Buzz Spikes http://blog.nielsen.com/nielsenwire/online_mobile/as-us-automakers-struggle-luxury-auto-buzz-spikes/ http://blog.nielsen.com/nielsenwire/online_mobile/as-us-automakers-struggle-luxury-auto-buzz-spikes/#comments Wed, 12 Nov 2008 19:21:26 +0000 admin http://blog.nielsen.com/nielsenwire/?p=4616 Troubled U.S. automakers are pleading their case for a government “bailout,” but American consumers would rather discuss future vehicle news and concepts from luxury automakers.

An analysis of auto-related blog discussions released Tuesday by Nielsen Online found online buzz in October spiked around BMW’s X1 Concept, Lexus’s IS 250C, and Acura’s first V8 engine.

The “Meet the Beckers” series and content from the Lexus L-Studio site were the top consumer-cited videos for October.

Among more sober blog discussions, buzz about a potential GM/Chrysler merger was most prevalent. Consumers speculated about which models might be discontinued and the prospect of job cuts. Many also voiced opposition to funding the merger with a government loan.

In contrast, Porsche’s increased stake in Volkswagen generated far less online buzz. Most consumers who blogged about that merger described it as a good business move.

View the complete “Automotive Industry Overview” for October 2008.

Stay tuned on Nielsen Wire for monthly installments of Nielsen Online’s monthly “Automotive Industry Overview” of online, consumer-driven automotive discussions.

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