Last year’s matchup between the Patriots and the Giants was viewed by a record 97.5 million people in the U.S. As expected, the Super Bowl was the most-watched TV broadcast in 2008. Networks broadcasting the Super Bowl often use the game as a lead-in for one of their regular shows. This year, NBC will broadcast a one-hour episode of The Office. Last year, 29.1 million viewers stuck around after the game to watch an episode of House on FOX.

Year
Super Bowl
Avg. viewers
in millions
Show After Game
Avg. viewers
in millions

2008
FOX – …

Troubled U.S. automakers are pleading their case for a government “bailout,” but American consumers would rather discuss future vehicle news and concepts from luxury automakers.
An analysis of auto-related blog discussions released Tuesday by Nielsen Online found online buzz in October spiked around BMW’s X1 Concept, Lexus’s IS 250C, and Acura’s first V8 engine.
The “Meet the Beckers” series and content from the Lexus L-Studio site were the top consumer-cited videos for October.