Nielsen Wire » athens http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Thu, 09 Feb 2012 20:36:28 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 2004 Athens Olympics: Daily Unique Web Audience http://blog.nielsen.com/nielsenwire/online_mobile/2004-athens-olympics-unique-web-audience/ http://blog.nielsen.com/nielsenwire/online_mobile/2004-athens-olympics-unique-web-audience/#comments Wed, 06 Aug 2008 14:45:02 +0000 admin http://blog.nielsen.com/nielsenwire/?p=441 Date Athens2004.com
(Olympics.com redirects
to Athens2004.com) NBCOlympics.com Fri, 8/13/04 196,000* 332,000 Sat, 8/14/04 182,000* 513,000 Sun, 8/15/04 256,000* 537,000 Mon, 8/16/04 219,000* 399,000 Tue, 8/17/04 180,000* 498,000 Wed, 8/18/04 n/a** 613,000 Thu, 8/19/04 185,000* 572,000 Fri, 8/20/04 n/a** 397,000 Sat, 8/21/04 n/a** 454,000 Sun, 8/22/04 228,000* 418,000 Mon, 8/23/04 200,000* 472,000 Tue, 8/24/04 188,000* 424,000 Wed, 8/25/04 139,000* 187,000* Thu, 8/26/04 154,000* 367,000 Fri, 8/27/04 n/a** 268,000* Sat, 8/28/04 n/a** 285,000 Sun, 8/29/04 n/a** 301,000 Source: The Nielsen Company (August 13, 2004 – August 29, 2004) Data includes U.S. home Web traffic only. *Indicates website does not meet minimum sample size standards, and therefore projected and average measures for this site may exhibit large changes month-to-month as a result. **Not reportable for daily data. ]]> http://blog.nielsen.com/nielsenwire/online_mobile/2004-athens-olympics-unique-web-audience/feed/ 0 2004 Athens Olympics: U.S. Primetime TV Ratings http://blog.nielsen.com/nielsenwire/media_entertainment/2004-athens-olympics-us-primetime-historical-ratings/ http://blog.nielsen.com/nielsenwire/media_entertainment/2004-athens-olympics-us-primetime-historical-ratings/#comments Wed, 06 Aug 2008 14:43:55 +0000 admin http://blog.nielsen.com/nielsenwire/?p=444 NBC’s primetime coverage of the 2004 Athens Summer Olympic Games drew an average audience of 24.6 million viewers over 17 individual telecasts.

DATE NETWORK VIEWERS (P2+)
Fri, 8/13/2004 NBC 25,384,000
Sat, 8/14/2004 NBC 19,818,000
Sun, 8/15/2004 NBC 25,798,000
Mon, 8/16/2004 NBC 27,109,000
Tues, 8/17/2004 NBC 30,146,000
Wed, 8/18/2004 NBC 28,396,000
Thurs, 8/19/2004 NBC 31,705,000
Fri, 8/20/2004 NBC 23,749,000
Sat, 8/21/2004 NBC 22,544,000
Sun, 8/22/2004 NBC 25,978,000
Mon, 8/23/2004 NBC 25,943,000
Tues, 8/24/2004 NBC 24,972,000
Wed, 8/25/2004 NBC 24,265,000
Thurs, 8/26/2004 NBC 21,491,000
Fri, 8/27/2004 NBC 20,141,000
Sat, 8/28/2004 NBC 18,029,000
Sun, 8/29/2004 NBC 19,563,000
Source: The Nielsen Company (August 13, 2004 – August 29, 2004)
]]> http://blog.nielsen.com/nielsenwire/media_entertainment/2004-athens-olympics-us-primetime-historical-ratings/feed/ 0 2000, 2004 Olympics: The Advertisers Remain The Same http://blog.nielsen.com/nielsenwire/media_entertainment/the-names-remain-the-same-top-olympics-advertisers-2000-2004/ http://blog.nielsen.com/nielsenwire/media_entertainment/the-names-remain-the-same-top-olympics-advertisers-2000-2004/#comments Mon, 04 Aug 2008 16:47:09 +0000 admin http://blog.nielsen.com/nielsenwire/?p=338 The New York Times reported Monday that NBC Universal may earn more than $1 billion in TV and online advertising sales for the Beijing Olympics.

The story noted that the largest TV advertisers have not changed in recent Olympics.  Six companies, including official sponsors like Coca-Cola and Visa, were among the top 10 spenders in both 2000 and 2004, according to data from Nielsen Monitor-Plus.

View the top 20 TV advertisers and advertising categories for the 2000 and 2004 Olympics.

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