Date
Athens2004.com
(Olympics.com redirects
to Athens2004.com)
NBCOlympics.com

Fri, 8/13/04
196,000*
332,000

Sat, 8/14/04
182,000*
513,000

Sun, 8/15/04
256,000*
537,000

Mon, 8/16/04
219,000*
399,000

Tue, 8/17/04
180,000*
498,000

Wed, 8/18/04
n/a**
613,000

Thu, 8/19/04
185,000*
572,000

Fri, 8/20/04
n/a**
397,000

Sat, 8/21/04
n/a**
454,000

Sun, 8/22/04
228,000*
418,000

Mon, 8/23/04
200,000*
472,000

Tue, 8/24/04
188,000*
424,000

Wed, 8/25/04
139,000*
187,000*

Thu, 8/26/04
154,000*
367,000

Fri, 8/27/04
n/a**
268,000*

Sat, 8/28/04
n/a**
285,000

Sun, 8/29/04
n/a**
301,000

Source: The Nielsen Company (August 13, 2004 – August 29, 2004)

Data includes U.S. home Web traffic only.

*Indicates website does not meet minimum sample size standards, and therefore projected and average measures for this site may exhibit large changes month-to-month as a result.

**Not reportable for daily data.

NBC’s primetime coverage of the 2004 Athens Summer Olympic Games drew an average audience of 24.6 million viewers over 17 individual telecasts.

DATE
NETWORK
VIEWERS (P2+)

Fri, 8/13/2004
NBC
25,384,000

Sat, 8/14/2004
NBC
19,818,000

Sun, 8/15/2004
NBC
25,798,000

Mon, 8/16/2004
NBC
27,109,000

Tues, 8/17/2004
NBC
30,146,000

Wed, 8/18/2004
NBC
28,396,000

Thurs, 8/19/2004
NBC
31,705,000

Fri, 8/20/2004
NBC
23,749,000

Sat, 8/21/2004
NBC
22,544,000

Sun, 8/22/2004
NBC
25,978,000

Mon, 8/23/2004
NBC
25,943,000

Tues, 8/24/2004
NBC
24,972,000

Wed, 8/25/2004
NBC
24,265,000

Thurs, 8/26/2004
NBC
21,491,000

Fri, 8/27/2004
NBC
20,141,000

Sat, 8/28/2004
NBC
18,029,000

Sun, 8/29/2004
NBC
19,563,000

Source: The Nielsen Company (August 13, 2004 – August 29, 2004)

The New York Times reported Monday that NBC Universal may earn more than $1 billion in TV and online advertising sales for the Beijing Olympics.
The story noted that the largest TV advertisers have not changed in recent Olympics.  Six companies, including official sponsors like Coca-Cola and Visa, were among the top 10 spenders in both 2000 and 2004, according to data from Nielsen Monitor-Plus.
View the top 20 TV advertisers and advertising categories for the 2000 and 2004 Olympics.