The recession that has gripped much of the world over the last year has caused consumers to seek out entertainment that provides the best value for money.

With less money to spend, consumers will undoubtedly be spending more time at home in 2009.
Already this year, Nielsen witnessed significant year-over-year (ending September 2008) growth in online activities with increases in time spent daily on videos (+46%), blogs (+20%), and e-commerce sites (+17%).
Expect this trend to continue, as well as increases in newer in-home entertainment options such as video vending.
But don’t expect more time spent at home to trigger increased book sales.
Technology-driven gadgets, gizmos, and games will dominate spare-time activities, while U.S. book sales will remain essentially flat, with …

Nielsen is forecasting sales of more than $98 billion for the November-December 2008 holiday retail season.  But amid worsening economic conditions, U.S. consumers are likely to be more cautious than ever with their spending. 
A recent Nielsen survey of 21,000 U.S. households found that 35% plan to spend less this year than they did in 2007.  Just 6% will spend more this year, while 50% say they’ll maintain the same level of spending from 2007.
Lower-income households reported large reductions in their holiday spending — but so did high income households.  In all, 37% …

Although this year’s holiday season comes on the heels of exceptional economic turmoil, U.S. consumers are expected to spend $98 billion during November and December — a 4.7% gain in dollar sales over the 2007 holiday retail season, according to Nielsen.
NielsenWire recently spoke with the co-author of Nielsen’s holiday retail forecast, James Russo, Vice President of Food Sector Marketing, Nielsen.
NielsenWire: What is the forecast for 2008 holiday shopping season*?
James Russo:
All consumer, economic, and trade indications point to a flat-to-declining holiday selling season across the core consumer packaged goods (CPG) categories …