The number of Asian TV households for the coming TV season will grow 9.6 percent (over 400,000) compared to last year.

Nielsen estimates another large increase of Hispanic TV homes for the 2010-2011 TV season. The estimated 3.07 percent increase for Hispanic homes outpaces the overall 0.87 percent gain in TV homes estimated for the upcoming season.

Population trends have clear implications for those involved in the media and advertising industries. There are now more than 114 million U.S. TV households, with immigration continuing to play a major role in population growth. U.S. Census estimates predict that by the year 2050 more than half of the U.S.
population will be non-white.
Nielsen’s “Ethnic Trends In Media,” is a comprehensive report profiling African-American, Asian, Hispanic and White households in the U.S.  This report examines household characteristics, television usage, timeshifted viewing and popular programming genres for each group.
Key findings include:

Household …

The total number of U.S. television households for the 2008-2009 TV season has grown to 114.5 million — up 1.5% from last year, Nielsen reported Thursday.
U.S. television viewers also increased by 1.3%, to a total of nearly 290 million people (age two and older), with older viewers (age 55+) showing the fastest growth rate (+2.7%).
The new figures, Nielsen’s TV Universe Estimate for the 2008-2009 TV season, will be reflected in Nielsen’s national TV ratings as of September 1, 2008. 
Nationally, in comparison to the total number of TV households, the number of Hispanic …