Often overlooked by marketers in comparison to the tremendous growth of the Hispanic population, Asians comprise a rapidly growing segment of the U.S. population that is not only culturally diverse, but also well-educated, affluent, and media savvy. Asians are expected to continue to grow rapidly as a share of U.S. population. Although they will likely continue to be ranked the third race or ethnic group by size (behind Hispanics and African Americans), they will make up a significant share of population over the next few decades. The fusion of Asian …

Asian-Americans are at higher risk for being left without access to TV broadcasts when the analog-to-digital television transition occurs next February, Multichannel News reported Saturday.
As of this July, 13% of Asian immigrants in the U.S. owned television sets that were unequipped to receive digital TV broadcastin, according to Nielsen. 
In a separate story by the San Diego Union-Tribune on Monday, Anne Elliot, of Nielsen, noted that many unprepared households lack digital hardware for economic and cultural reasons. 
Elliot told the Union-Tribune that Black and Hispanic households and people under 35 are also under-prepared for …