Listening And Social Networks

Jon Gibs, VP Media Analytics, will be facilitating a Listening Zone Learning Presentation focused on social networking, citing the importance of fostering a listening environment. The presentation will feature new data from Nielsen Online’s social networking study and demonstrate how brands are getting the most out of their listening programs. Gibs will also be giving a talk called: “Measuring Clutter: It Matters.” Read more about clutter here.

Additionally, David Wiesenfeld, VP Marketing Solutions, Nielsen Online and Kristin Bush – CMK Senior Manager, Digital Research, The Procter and Gamble Company will speak on “Listening vs. Asking: Contrasting Consumer-Generated Content and Surveys”

The Future Of Research And Consumer Trends

David Calhoun, Nielsen’s Chief Executive Office will participate in ”The Research Industry Vision,” a panel discussion of strategies to respond to research transformation over the next five years.

Paul Donato, Nielsen’s Chief Research Officer will present “The Media, The Consumer, The Economy,” which investigates how news reports about policy and the economy affect consumer confidence as well as how this information affects purchasing and entertainment decisions.

For a complete schedule of events and for streaming video of select events visit thearf.org.

Is “listening to the unprompted consumer voice” finally going mainstream? Last month, Nielsen co-chaired a sold out Industry Leader Forum delivered by the Advertising Research Foundation (ARF). Among other things, the event focused on how social media is spurring online conversations about brands, companies, products and services. How do we ‘listen’ to these conversations? And how do we utilize these findings? These insights are expanding the role of research beyond measurement and testing, inspiring a new vision for market research. At this exciting event, I gave a presentation on the “Six Signals of Listening to the Unprompted Voice of the Consumer.” In the brief video below, I summarize key highlights from that presentation. In January. we’ll be co-chairing a similar event on the West Coast. Click here for more information.