Recent AOL articles

Posted Mar 15, 2010

The Nielsen Company today reported February 2010 data for the top U.S. Search Providers.

[read more]
Posted Feb 12, 2010

The Nielsen Company today reported January 2010 data for the top U.S. Search Providers.

[read more]
Posted Jan 13, 2010

The Nielsen Company today reported December 2009 data for the top U.S. Search Providers.

[read more]
Posted Dec 16, 2009

More than 10 billion online searches were performed in the U.S. during the month of November.

[read more]
Posted Nov 13, 2009

The Nielsen Company today reported October 2009 data for the Top Parent Companies/Divisions and Top Web Brands, as well as average Internet usage.

[read more]
Posted Jun 17, 2009

Image-based online ad spending by consumer goods companies increased 57 percent over the last two years, growing from $99.8 million in the first quarter of 2007 to $156.2 million in the same quarter in 2009, according to new Nielsen research.
Quarter-over-Quarter Growth in Online Display Ad Spend by U.S. Consumer Goods Industry

Quarter
Estimated Spend
Quarter-over-Quarter Growth

Q1 2007
99,814,750
n/a

Q1 2008
122,785,505
23%

Q1 2009
156,221,975
27%

Source: Nielsen AdRelevance

“While direct response advertising has been very successful on the Internet, with categories like finance and travel devoting a significant portion of their budget to online advertising, on-line advertising will not continue to …

[read more]
Posted Jun 16, 2009

Nielsen Online today reported data for the top U.S. search providers, ranked by total searches, the top companies/divisions and web brands in May 2009.  Total searches increased 20 percent over May 2008.
Top 10 Search Providers for May 2009 (U.S.) 

Provider
Searches (000)
YOY Growth
Share of Searches

All Search
9,440,467
20.3%
100.0%

Google Search
5,968,840
28.2%
63.2%

Yahoo! Search
1,625,253
22.3%
17.2%

MSN/Windows Live Search
891,502
-14.6%
9.4%

AOL Search
364,784
13.1%
3.9%

Ask.com Search
205,438
21.9%
2.2%

My Web Search
77,283
44.7%
0.8%

Comcast Search
55,853
33.1%
0.6%

Yellow Pages Search
33,141
n/a*
0.4%

NexTag Search
27,189
29.9%
0.3%

AT&T Worldnet Search
17,719
-32.4%
0.2%

Source: Nielsen MegaView Search

 * A year-over-year comparison is not possible because of a definitional change to Yellow Pages Search.

[read more]
Posted May 29, 2009

As news came out about Time Warner’s decision to split with AOL, blogs were buzzing, with most in consensus that this could be a great move for both AOL and Time Warner. Many blogs discussed how AOL, under the new leadership of Tim Armstrong, could definitely make headway as an independent company. With all of the buzz surrounding the subject, conversations have already more than tripled today compared to yesterday, increasing from less than .01 percent on Wednesday the 27th to .05 percent by the end of the work day …

[read more]
Posted May 15, 2009

RANK
Provider
Searches (000)
YOY Growth
% of all Searches

All Search
8,608,488
4.40%
100.00%

1
Google Search
5,510,366
7.80%
64.0%

2
Yahoo! Search
1,406,416
-2.80%
16.3%

3
MSN/Windows Live Search
852,998
7.20%
9.9%

4
AOL Search
321,205
-8.80%
3.7%

5
Ask.com Search
181,617
5.90%
2.1%

6
My Web Search Search
59,110
3.60%
0.70%

7
Comcast Search
45,338
-1.80%
0.50%

8
Yellow Pages Search
37,160
N/A*
0.40%

9
NexTag Search
22,845
3.90%
0.30%

10
Dogpile.com Search
17,010
3.10%
0.20%

Source: Nielsen MegaView Search
* A year-over-year comparison is not possible because of a definitional change to Yellow Pages Search.

[read more]
Posted Apr 15, 2009

The Nielsen Company released March 2009 U.S. data for the Top Parent Companies/Divisions and Top Web Brands, as well as average Internet usage. Google, Microsoft, and Yahoo! led the way for parent companies online.

[read more]