Recent AOL articles
As in December 2010, the same brands were featured amongst the 10 most popular online in the U.S. in January 2011 except for Wikipedia replacing Amazon (now 11th).
[read more]The Nielsen Company today reported March 2010 data for the top U.S. Search Providers.
[read more]The Nielsen Company today reported February 2010 data for the top U.S. Search Providers.
[read more]The Nielsen Company today reported January 2010 data for the top U.S. Search Providers.
[read more]The Nielsen Company today reported December 2009 data for the top U.S. Search Providers.
[read more]More than 10 billion online searches were performed in the U.S. during the month of November.
[read more]The Nielsen Company today reported October 2009 data for the Top Parent Companies/Divisions and Top Web Brands, as well as average Internet usage.
[read more]Image-based online ad spending by consumer goods companies increased 57 percent over the last two years, growing from $99.8 million in the first quarter of 2007 to $156.2 million in the same quarter in 2009, according to new Nielsen research.
Quarter-over-Quarter Growth in Online Display Ad Spend by U.S. Consumer Goods Industry
Quarter
Estimated Spend
Quarter-over-Quarter Growth
Q1 2007
99,814,750
n/a
Q1 2008
122,785,505
23%
Q1 2009
156,221,975
27%
Source: Nielsen AdRelevance
“While direct response advertising has been very successful on the Internet, with categories like finance and travel devoting a significant portion of their budget to online advertising, on-line advertising will not continue to …
[read more]Nielsen Online today reported data for the top U.S. search providers, ranked by total searches, the top companies/divisions and web brands in May 2009. Total searches increased 20 percent over May 2008.
Top 10 Search Providers for May 2009 (U.S.)
Provider
Searches (000)
YOY Growth
Share of Searches
All Search
9,440,467
20.3%
100.0%
Google Search
5,968,840
28.2%
63.2%
Yahoo! Search
1,625,253
22.3%
17.2%
MSN/Windows Live Search
891,502
-14.6%
9.4%
AOL Search
364,784
13.1%
3.9%
Ask.com Search
205,438
21.9%
2.2%
My Web Search
77,283
44.7%
0.8%
Comcast Search
55,853
33.1%
0.6%
Yellow Pages Search
33,141
n/a*
0.4%
NexTag Search
27,189
29.9%
0.3%
AT&T Worldnet Search
17,719
-32.4%
0.2%
Source: Nielsen MegaView Search
* A year-over-year comparison is not possible because of a definitional change to Yellow Pages Search.
[read more]As news came out about Time Warner’s decision to split with AOL, blogs were buzzing, with most in consensus that this could be a great move for both AOL and Time Warner. Many blogs discussed how AOL, under the new leadership of Tim Armstrong, could definitely make headway as an independent company. With all of the buzz surrounding the subject, conversations have already more than tripled today compared to yesterday, increasing from less than .01 percent on Wednesday the 27th to .05 percent by the end of the work day …
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