Advertisers during Super Bowl XLIII reached the largest audience of any Super Bowl game — the second most-viewed television event of all-time, according to Nielsen.  Ads for Bud Light Lime and GoDaddy.com were seen by 103.2 million viewers last Sunday.
According to Nielsen’s annual report on Super Bowl advertising and overall viewing, an average of 98.7 million U.S. viewers tuned in to the game.  Almost 152 million people watched the last six minutes of the game, giving it the largest reach by a TV event ever.
Other key findings include:

Total commercial airtime …

Anheuser-Busch’s acquisition by Belgian brewer InBev won’t halt the beer maker’s prodigious sports marketing efforts. 
The St. Louis Post-Dispatch reported Friday that Anheuser-Busch executives sought to calm fears that its sports marketing would be curtailed by InBev.
The story noted that Anheuser-Busch, one of the biggest money machines in the U.S. sports industry, spent approximately $482 million last year on U.S. advertising, according to Nielsen.  About 60% of that — $285 million — paid for TV advertising on sports.