Recent Android articles

Among Mobile Phone Users, Hispanics, Asians are Most-Likely Smartphone Owners in the U.S.
Posted Feb 1, 2011

Smartphone penetration is even higher among mobile users who are part of ethnic and racial minorities in the U.S. – namely Asian/Pacific Islanders (45%), Hispanics (45%) and African-Americans (33%), populations that also tend to skew younger.

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4G Phones are Here, but are U.S. Consumers Ready?
Posted Jan 6, 2011

How well do consumers understand 4G or its benefits? The Nielsen Company recently fielded a survey to gauge consumer awareness and perceptions of 4G as well as purchase intent.

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Posted Jan 3, 2011

According to November data from The Nielsen Company, the popularity of the Android OS among those who purchased a smartphone in the last six months (40%) makes it the leading OS among recent acquirers.

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U.S. Smartphone Battle Heats Up: Which is the “Most Desired” Operating System?
Posted Dec 1, 2010

According to October 2010 data from The Nielsen Company, 29.7 percent of U.S. mobile subscribers now own smartphones, cellphones with full operating systems.

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Mobile Snapshot: Smartphones Now 28% of U.S. Cellphone Market
Posted Nov 1, 2010

The growing popularity of smartphones like Apple’s iPhone, RIM’s Blackberry devices and a variety of Google Android-based models on the market, has accelerated the adoption rate.

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Games Dominate America’s Growing Appetite for Mobile Apps
Posted Sep 9, 2010

According to the latest edition of The Nielsen Company’s Apps Playbook, the average number of apps that smartphone apps downloaders have on their phones is now 27, up from 22 in December 2009.

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African-Americans, Women and Southerners Talk and Text The Most in the U.S.
Posted Aug 24, 2010

In its analysis of more than 60,000 mobile phone bills in the U.S., Nielsen details the most talkative (and most “textative”) Americans by gender, age, region and ethnicity.

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Android Soars, but iPhone Still Most Desired as Smartphones Grab 25% of U.S. Mobile Market
Posted Aug 2, 2010

Smartphones now account for 25% of the U.S. mobile market, up from 23% in the last quarter according to recent data from The Nielsen Company.

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Posted Jun 4, 2010

Whether it‘s checking email on the go, connecting with friends through social networks or using turn-by-turn navigation, the capabilities of smartphones are convincing more and more consumers to make the leap from a simple mobile phone to a more sophisticated device.

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The State of Mobile Apps
Posted Jun 1, 2010

Smartphone adoption and use of mobile applications is rapidly increasing… what are the most popular apps and who is driving the growth?

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