With the 2009 tax deadline quickly approaching, Nielsen conducted an audit of its own, looking back at how tax service companies spent their advertising dollars in 2008.
The Tax Services category spent $220 million in 2008 on ads, an increase of 11% from 2007. Over one-third of the 2008 total was spent on Cable TV ($76.9 million), followed by Spot TV ($40.5 million), and Network TV ($35.7 million).
Over half ($125.8 million) of the budget was spent in the first quarter – the three months leading up to the April deadline. That …