For the period April 13 through May 10, brand placements in the reality shows The Amazing Race, Celebrity Apprentice, and American Idol featured strong product placement recall. While the Amazing Race’s integration of Travelocity posted the highest index, American Idol’s partnerships with Coca Cola and Ford accounted for five of the top 10 most recalled placements.

Most Recalled In-Program Placements: Reality Show April 13-May 10

RANK
Brand
In-Program Placement Description
Program Airing Info
Recall Index

1
Travelocity
Online travel service awards Galapagos Islands trip to Tammy and Victor for arriving in first place
The Amazing …

Last week, Nielsen issued the Top Ten’s of 2008 for a variety of media.  This week Nielsen takes a more detailed look at the top timeshifted television programs in the U.S. during this calendar year.   
The charts below show the top ten primetime TV programs that saw the biggest increase in timeshifted playback within seven days from the original telecast. 
The first chart is ranked by total gain in household audience from timeshifting, and the second chart is ranked by the percent increase in household rating.

Nielsen has issued a year-end look at the most popular trends among Americans during 2008, covering everything from the top TV programs to the most popular consumer packaged goods.
FOX’s “American Idol” was the top TV program of 2008, according to Nielsen.  Tuesday night broadcasts of “American Idol,” through December 7, drew 15.5% of U.S. TV households, on average, while Wednesday night “American Idol” broadcasts drew an average of 15.3% of all TV households.
Viewers with DVR access gave NBC’s “Heroes” the biggest bump any primetime program received in 2008.  The average …

Product placements on primetime broadcast and cable TV programs fell by almost 15% on primetime programming during the first half of 2008, as compared with the same time period last year, Nielsen reported Monday.
Broadcast television placements grew by almost 12% between January and June of 2008, while placements on cable television declined by 20%.
Changes in program line-ups accounted for the growth of broadcast placements — and the decrease in cable placements.