TV viewers seem more immune to pitches for allergy medications this spring when compared to the year before, according to a new study from Nielsen IAG. Overall, recall among allergy sufferers aged 25-54 for all the ads on air from January through May this year was 10 points lower than during the same period a year ago.
That’s not to say every ad in the category was unmemorable. An ad for Claritin featuring Nascar’s Carl Edwards was judged slightly more memorable than last year’s top ad for the category featuring the …

The launch of Zyrtec OTC and its private label equivalent, Private Label Cetirizine, in early 2008 triggered strong incremental growth in the over-the-counter (OTC) allergy medication market in the U.S., a new analysis by NielsenHealth and Wolters Kluwer Health reports.
According to Nielsen and Wolters Kluwer, the OTC oral/nasal allergy market grew by about 30% in the first half of 2008, compared with same period in 2007.
Like Zyrtec OTC, PL Cetirizine had rapid uptake, accounting for approximately one-third of the OTC cetirizine market’s patient volume during the spring 2008 allergy season.  Zyrtec …