As the curtain fell on the World Cup and team and player performances were analyzed across the world, The Nielsen Company looked at how the official FIFA website performed across a number of countries that participated in the tournament.

The size of the U.K. Internet audience grew from 36.9 million people in May 2009 to 38.8 million people in May 2010. Of these 1.9 million new Internet users, 1.0 million (53 percent) were at least 50 years old.

In the U.K., almost 80 percent of the time spent on Twitter is accounted for by 7 percent of its most active users. Other social networks show similar patterns.

Online grocery shopping is beginning to show resurgence and is poised for substantial growth. From convenience to selection to pricing, discover what consumers want and which strategies work best to keep them engaged.

Alex Burmaster, European Internet Analyst
Our global trust in advertising survey illustrated that the online ad industry has a lot of work to do when it comes to reaching the levels of trust consumers already have in traditional media ads.Aside from brand Web sites (trusted by 70 percent of online consumers globally) e-mails, sponsored search links, video ads, banner ads and mobile text ads are at the bottom of the trust league. Of course, traditional media advertising forms have been around much longer and, consequently, consumers have had more time to …

Alex Burmaster
Last month, we were honored to win a ‘BOBI’ award for “Most Innovative Approach” from the British Healthcare Business Intelligence Association for our recent work with Pfizer. Their challenge was to monitor what consumers were saying online about Champix, the company’s smoking cessation aid, and to that end, we created a research methodology using our BuzzMetrics solutions.
Whilst winning is, of course, fantastic, what was most important for us was that the client was so happy with the work that they submitted us for the award in the first place.
What’s …

Alex Burmaster
It might seem strange for a company promoting online to caution against claims that digital has killed print when it comes to news, but in the search for tasty and attention-grabbing headlines I do feel the industry overestimates the so-called “death of the newspaper” and the adoption of digital technologies that will potentially replace them.
Whilst digital has major advantages over print in terms of immediacy and depth of content, there are some things that it simply can’t replace in the minds or lives of consumers. We saw a similar …

Alex Burmaster
This article was originally featured in New Media Age Magazine.
The downturn in the economy has effectively rebooted the growth of the internet in terms of the time people spend online and the number of sites they visit. Over the first nine months of the year, people weren’t spending more time online than they did in the corresponding nine months the previous year. The average year-on-year growth each month, in terms of average time online per person, was just 1%.
Between March and June 2008, people actually averaged less time online …