While many consumers, particularly in North America, report stocking up as the primary reason for making a trip to the grocery store, that reason is not uniformly widespread across the globe, according to Nielsen’s 2011 Global Online Survey.

With growing concerns about the economy, job prospects and rising costs, South African consumers lost confidence in the second quarter of 2011 to an index level of 86, according to Nielsen’s quarterly online Global Consumer Confidence Survey.

Advertising in Africa, Asia Pacific, Europe, and North America grew by 1.5%, year-over-year, in the second quarter of 2008, Nielsen reported Wednesday.
Strong advertising growth in the Asia-Pacific region (+7.6% over Q2 2007) drove the increase, according to data released in Nielsen’s latest Global AdView Pulse report.
Ad spending trends worldwide showed significant variations — with overall advertising declines recorded in North America (-1%) and Europe (-3%).