“Digital is good for TV,” said Time Warner Chairman and Chief Executive Officer Jeff Bewkes at The Nielsen Company’s Consumer 360 conference today. “TV is not only not dead, but it’s one of the fastest growing businesses. Ratings, time spent and viewership are all up.”

While advertising as a whole took a hit in 2009, the nation’s Quick Service Restaurants ramped up spending during the year by 2% over 2008, according to The Nielsen Company.

With data from more than 125 Facebook advertising campaigns from 70 brands, Nielsen and Facebook release their findings that hold important implications for brand advertisers.

Whether watching a short clip on YouTube or an entire TV program, almost three-quarters (72%) of Internet users view videos online — amounting to 144 million people.

While global ad spend has softened in many sectors, one format, the direct response ad, or infomercial, has seen a remarkable 18% growth in total units in the U.S. since 2007 according to Nielsen.

All major indicators in Nielsen’s latest Online AdRelevance report suggested that more advertisers are turning to the online platform as part of their marketing plans.

Spending the most doesn’t necessarily equate to efficiency in viewer recollection. Nielsen IAG found that the top four most memorable Pharma TV commercials in 2009 did not spend the most on their respective campaigns.

Kia Motors was the big winner at the 2010 Nielsen Automotive Advertising Awards, earning the title of Most Effective Automotive Ad of the Year.

Advertising spend was hard hit in 2009 – down 1.6 percent compared to 2008, according to Nielsen’s Global AdView Pulse, which reports advertising across 27 markets in Asia, North America, Europe and Africa.

Spending on Spanish Language and African-American media declined 4.7% and 7.3%, respectively, in 2009, according to figures released today by The Nielsen Company. The declines are consistent with the trend in overall advertising, although the drops aren’t as deep. Last month, Nielsen reported that ad spending fell nine percent in 2009, despite significant increases in Cable TV.