The Nielsen Company released a list of the most popular media and consumer spending trends in the U.S. for 2010, covering everything from the most popular television shows, to the most liked commercials, book sales, purchasing trends, top mobile apps and more.

As with other developing countries, Indonesia’s economy is strong, and that development has propelled a growing middle class eager to spend.

Once a novelty, the digital video recorder is now in 38 percent of U.S. homes, and its increasing popularity represents both a blessing and a challenge for the TV and advertising industries.

The award recognizes the brand that made the greatest strides in gaining consumer awareness and positively shifting consumer perceptions for the automotive industry’s environmentally friendly initiatives.

The Nielsen Company provides a snapshot of ad spending in 2009 and the first half of 2010 along with videos of its key announcements and findings during the event.

Connected devices are already changing how some consumers engage with media – creating new opportunities and challenges for a broad range of companies.

The Nielsen Company announced the development of Nielsen Online Campaign Ratings, which will for the first time provide audience data comparable to Nielsen’s television ratings.

Although neither the the USA or England teams remain contenders for the World Cup, TV advertisers in the U.S. and U.K. appear to have scored with viewers…

Driven by strong economic performances and rapidly improving consumer confidence levels in the first quarter of 2010, media advertising activity across 12 Asia Pacific markets surged by 18% – the second consecutive quarter of positive growth.

New media. Old media. Consumer demographics. Consumer interests. An innovative media targeting model fuses the best of all worlds into a single, cross-platform view that controls for the most important variables influencing purchase.