If the Internet has truly “arrived” and is being taken seriously, why have we not yet seen significant brand advertising dollars follow?

Two commercials for Flomax topped the ranking of the most recalled drug/vaccine ads of the 2008-09 TV season, according to an analysis released by Nielsen.

A new analysis of multi-cultural advertising indicates that ad spending declined in Spanish-Language and African-American media.

Election Day is closing in, and Nielsen provides an update on the ad buys by each candidate in three contentious races in Virginia, New Jersey and New York.

Many economists believe that Asia has been at the forefront of the global economic recovery, and new research from The Nielsen Company indicates that in terms of advertising spend, the recovery is in full swing in a large part of the region.

With less than a month to go before Election Day, Nielsen analyzed the ad buys in three of the most anticipated political races this year: New York City Mayor, and Virginia and New Jersey Governor.

Who is viewing your ad online? A basic question often left unanswered. Tracking impressions alone leaves out a critical element in gauging advertising effectiveness—audience delivery.

According to Nielsen’s Global AdView Pulse, which reports advertising across 27 markets, overall advertising expenditures decreased 6.8 percent for the first half of the year compared to the first half of 2008.

Australia’s advertising sector appears to have avoided the worst of the ongoing shockwaves of the global financial crisis, although the impact on ad spending was significantly more severe across main media in the second half of the financial year…

U.S. ad spending fell 15.4% in the first half of 2009, according to data released today by The Nielsen Company. A total of $56.9 billion was spent on advertising in the first six months of the year, more than $10.3 billion less than the same time period in 2008.