A new analysis of multi-cultural advertising indicates that ad spending declined in Spanish-Language and African-American media.

Australia’s advertising sector appears to have avoided the worst of the ongoing shockwaves of the global financial crisis, although the impact on ad spending was significantly more severe across main media in the second half of the financial year…

Overall ad spending stayed afloat in Q1 ‘09 vs. Q1 ‘08
Toward the end of 2008, the global downturn was adversely impacting advertising spending throughout many key markets around the world, with Europe and the Americas struggling more than others.  The exception to this was Asia Pacific (APAC), which appeared to be relatively impervious to the worst of the downturn. Beginning in late 2008, and escalating as the first quarter of 2009 unfolded, the majority of APAC markets were finally succumbing to declining economic conditions with substantial declines in advertising activity. …

Olympics sponsors and their competitors ramped up their August ad budgets to maximize their exposure during the month of the 2008 Beijing Olympics.
But according to Nielsen, many of China’s advertisers took a break from advertising in August, sending overall ad spending in China tumbling to levels last seen in May 2008, when the Sichuan earthquake hit and advertising was suspended for three days.
Advertising spending in China grew, year over year, by just 7% in August, Nielsen reported Monday.  In comparison, China’s ad spending grew by an average of 19% in the seven …

Advertising spending in Malaysia reached RM2.9 billion during the first half of this year — up 22% over the same period last year, according to Nielsen.
Terrestrial TV (+37%), point-of-sale (+33%), radio (+22%), and newspapers (+16%) saw the largest growth. 
Overall, newspapers and terrestrial TV accounted for the bulk of ad spending during the first half of the year.  Newspapers cornered 56% of all advertising — or RM1.6 billion, while terrestrial TV claimed 33% (RM948 million), Nielsen reported. 
Telecommunications brands Celcom (RM94.9 million), Digi (RM51 million), and Maxis (RM44.7 million) were the top …

Television viewing in the U.S. spiked by 17% during the Atlanta Summer Olympic Games in 1996, while TV viewing in Australia during the 2000 Sydney Summer Games jumped by 39%, according to a recent Nielsen report analyzing media trends from past Olympics.
Nielsen’s report also found that advertising spending in Olympic host countries grew significantly in both the U.S. and Greece in the years following the 1996 and 2004 Olympics. 
Only Australia saw declines in ad spending following the 2000 summer Games.  Those decreases can be attributed to general cutbacks in spending in the …

The Times (London) reported Friday that luxury retailers have increased their UK advertising spending over the last year — despite tough economic times.
The story noted that, according to Nielsen Media Research, Tiffany and Louis Vuitton increased their UK ad spending by £200,000 and £1.6 million, respectively, during the last year ending in June.   Meanwhile, Clinique and L’Oréal and boosted ad spending on their premium cosmetics lines by roughly £800,000 each, Nielsen reported.

Despite mounting economic pressures, first quarter global advertising spending was up 4% from the same time period last year, according to Nielsen.
Ad spending in Africa grew by over 16%, while the Asia Pacific region recorded almost 10% growth during Q1 2008.  In North America and Europe, growth was considerably slower — North America’s ad spending figures climbed by just 1%, while spending in Europe remained flat (-0.4%).
Healthcare retained the majority share of ad spending, with just over 10% of all advertising activity during the first quarter of the year.  Advertising …

Advertisers spent a record $88.5 billion across 12 key markets in the Asia Pacific region during the fourth quarter of 2007, Nielsen Media Research Asia Pacific reported today. 
Overall, TV, newspaper, and magazine ad spending rose by 12% from 2006 to 2007 across the markets surveyed for the report. 
India (+31%), Indonesia (+17%), China (+15%), and Malaysia (+15%) showed the strongest growth, while Singapore (-1%) and Taiwan (-1%) registered the only ad spending declines. 
The data reveals that China, which claimed 61% of the ad spending for the region in 2007, has emerged …