Manish Bhatia, President Advanced Digital Client Services
The television industry is about to sail into a vast ocean of granular insights on TV viewing.  The ocean we refer to is, of course, Set Top Box (STB) data.  Other industries have also entered their own uncharted waters, with access to multiple sources of more granular information – manufacturers have shipment data and store data, magazines have circulation figures and sales data, the Internet has log files.  In most of these cases, the industry players have found a way to navigate through huge, …

Starting March 30, experts from The Nielsen Company will participate in the Advertising Research Foundation (ARF) convention and expo in New York City. During the event, Nielsen Wire will provide updates, overviews and excerpts of key presentations and sessions.
Listening And Social Networks
Jon Gibs, VP Media Analytics, will be facilitating a Listening Zone Learning Presentation focused on social networking, citing the importance of fostering a listening environment. The presentation will feature new data from Nielsen Online’s social networking study and demonstrate how brands are getting the most out of their …