TV ads featuring “fatherly love” were viewers’ favorites among new commercials debuting in Q2 this year.

Celebrities brought out their best on the red carpet for the 83rd Annual Academy Awards and they made their mark in the commercials too. The Nielsen Company analyzed the Top Recalled Ads that aired in this year’s show, and four of them included celebrities.

Spending the most doesn’t necessarily equate to efficiency in viewer recollection. Nielsen IAG found that the top four most memorable Pharma TV commercials in 2009 did not spend the most on their respective campaigns.

While national TV advertising as a whole grew at a slower rate last year than in the past, Spanish-language TV advertising posted a 3 percent gain in 2008, with growth in every major product category other than those related to the automotive sector. Satellite communication services showed the most growth – up 124 percent in 2008 — followed by car insurance and pharmaceuticals.  Overall, the top 10 categories recorded growth of 8 percent over the prior year, reaching $2.9 billion in 2008.

The dollar shift accompanies a rise in audience size …

TV viewers seem more immune to pitches for allergy medications this spring when compared to the year before, according to a new study from Nielsen IAG. Overall, recall among allergy sufferers aged 25-54 for all the ads on air from January through May this year was 10 points lower than during the same period a year ago.
That’s not to say every ad in the category was unmemorable. An ad for Claritin featuring Nascar’s Carl Edwards was judged slightly more memorable than last year’s top ad for the category featuring the …

According to data from Nielsen IAG, a CoverGirl tie-in with the CW’s “America’s Next Top Model” was the most recalled new “hybrid” ad during the four weeks between October 27 and November 23, 2008.
Hybrid Ads include customized ads, branded promos, vignettes, interstitials, and micro-series where sponsor messaging is combined with program or entertainment content.
Recall refers to the percentage of television viewers who can recall, within 24 hours, a hybrid ad’s sponsor.

According to data from Nielsen IAG, a Bluefly tie-in with Bravo’s “Project Runway” was the most recalled new “hybrid” ad during the four weeks between September 15 and October 12, 2008.
Hybrid Ads include customized ads, branded promos, vignettes, interstitials, and micro-series where sponsor messaging is combined with program or entertainment content.
Recall refers to the percentage of television viewers who can recall, within 24 hours, a hybrid ad’s sponsor.

Rank
Brand
Hybrid Ad Description (Seconds)
Associated Program
Recall Index

1
Bluefly
You can win $10,000 shopping spree on Bluefly.com; Who should not go to Fashion Week?; get a Bravo …

According to data from Nielsen IAG, an Apple iPod product placement in the CW television show “Supernatural” was the most recalled placement in a scripted series during the four weeks between September 15 and October 12, 2008.
Recall refers to the percentage of television viewers who can recall, within 24 hours, the brand/product featured in an in-program placement.

Senators McCain and Obama spent about the same on Olympics TV advertising — between $5 and $6 million, Adweek reported Monday.
But McCain got much more bang for his advertising bucks, according to an analysis by Nielsen IAG.
Nielsen’s survey of 1,600 likely general election voters who watched the Beijing Games found that McCain’s Olympic ads more effectively communicated a basic message, were recalled by more viewers, and triggered a larger intent-to-vote increase among viewers than ads run by Obama’s campaign. 
On average, the two McCain ads that were surveyed — “Celebrity” and “Washington’s …