A majority of U.S. and U.K. consumers would consider purchasing an electric vehicle, but many consumers are suffering from sticker shock when they discover the price of driving a “green” car.

Knowing that gamers are among the most engaged consumers when playing an online or console game, we’ve been looking closely at the impact of in-game ads on their buying habits.

Kia Motors was the big winner at the 2010 Nielsen Automotive Advertising Awards, earning the title of Most Effective Automotive Ad of the Year.

The 2010 Nielsen Automotive Advertising Awards will be held March 31st at the New York International Auto Show.

Facebook and The Nielsen Company today announced that Nielsen BrandLift™, which uses the Facebook platform to measure the effectiveness of online brand advertising, is now available in the UK.

In the audience-centric Web, metrics will answer traditional marketing questions: Who saw my ad? Did I affect the way they think about my product? Did they actually buy more?

The Nielsen Company and Facebook today announced a multi-year strategic alliance to help marketers better use the Internet to develop and market new products. The first product of the collaboration, Nielsen BrandLift, is designed to give marketers a tool for…

For more than a year, the U.S. consumer hit by the recession has changed the way he or she shops: a focus on value for money has led to some dramatic shifts in behavior that some say will last far beyond the current economic environment.  With 80 percent of Americans saying they were stressed due to the economy, savvy retailers and consumer goods manufacturers have shifted their marketing to appeal to consumers watching their money more closely.  But have those ads been successful?  Nielsen IAG examined 67 such ads from …

TV viewers seem more immune to pitches for allergy medications this spring when compared to the year before, according to a new study from Nielsen IAG. Overall, recall among allergy sufferers aged 25-54 for all the ads on air from January through May this year was 10 points lower than during the same period a year ago.
That’s not to say every ad in the category was unmemorable. An ad for Claritin featuring Nascar’s Carl Edwards was judged slightly more memorable than last year’s top ad for the category featuring the …

The shopping mall has been a destination for American teens for decades.  It has become “Main Street” in many communities, and is a convenient place for teens to meet friends and hang out.  According to a new report from Scarborough Research, teen mall shoppers are still spending significant time and money at the mall: 68 percent spend two or more hours at the mall ont heir typical visit, and more than a quarter spend upwards of three hours.  More than half of teens (56%) spent $50 or more on their …