While Super Bowl ads require a substantial investment, they get a measurable bump from their prominent placement. According to Nielsen, ads that aired during 2011’s Super Bowl XLV were, on average, 58 percent more memorable than commercials airing during regular programming in the first quarter of 2011.

In Q3 2011, the best-liked TV creatives for men and women were all about the chase, as Nielsen research showed both genders enjoyed ads that represented the often elusive pursuit of love.

Chevrolet, Ford, Honda, Toyota and Hyundai are the finalists for the 2nd annual Nielsen Automotive Green Marketer of the Year award. The award recognizes the brand that made the greatest strides in gaining consumer awareness and positively shifting consumer perceptions for the automotive industry’s environmentally friendly initiatives.

New research from Nielsen suggests that, while some individual websites perform very well at reaching an ad campaign’s intended audience, nearly all campaigns are delivered to consumers who are not valued by the brand advertiser.

New research shows that advertisers looking to build their brands online will need to look beyond traditional web metrics to determine if their investments are paying off.

New research from Nielsen, commissioned by Google, shows that advertising on multiple platforms substantially increases consumers’ ability to remember an ad campaign compared to when the ad is viewed on TV alone.

In Southeast Asia, recent Nielsen research indicates that consumers are highly influenced by online advertising, much higher than the global average.

Global advertising rose 8.8 percent year-on-year in Q1 to total USD 118 billion based on published rate cards, as advertisers spent more on television and continued to invest in booming consumer Asian and Latin American markets.

A new Nielsen advertising fact sheet details ad spend and effectiveness trends, as well as the latest insights on branded entertainment.

Volkswagen’s Little Darth Vader ad, where a small boy is stunned by his powers, was not only a standout commercial in this year’s Super Bowl, but it also took the top spot among Most Liked new ads of the entire first quarter 2011.