The 2008 Super Bowl was the highest-rated TV show in the U.S. for the year and was viewed by a record 97.5 million people – more than any previous Super Bowl. And, as expected, 42.9 percent of those viewers were males 18 years and older (45.8 million viewers). However, according to The Nielsen Company, 37.7 million women over the age of 18 were also watching. In the last 10 years, the percentage of women watching the Super Bowl between the ages of 18-54 has increased by 8 percent.
Despite this …