The Nielsen Company announced today that Sony Pictures Television (SPT)’s television and Internet properties reach households that account for 83.2% in annual spending for consumer packaged goods products.  This accounts for $346 billion in annual consumer spending.  The extensive analysis of media consumption and consumer behavior was conducted by NielsenConnections.
Nielsen found that households reached by SPT’s television or Internet properties at least once a month spend an average of more than $3,700 on consumer packaged goods per year, seven percent higher than households not reached by their television or Internet …

Nielsen Monitor-Plus, the competitive advertising information service of The Nielsen Company, recently revealed that advertising spending for the first quarter of 2008 remained essentially flat compared to the same period last year, according to preliminary figures.
Advertising was mixed across media with gains in some mediums and declines in others.  Overall despite a continued softening of the economy, several media and companies are showing healthy growth in advertising for this quarter.
Advertising in National Sunday Supplements saw the largest growth, with an increase of 19.2% over Q1 2007, while Local Sunday Supplements fared …