According to Nielsen IAG, an ad for the NFL’s female-focues clothing line featuring actress Alyssa Milano was the most liked ad during the time period of September 21-October 18. During that same time frame, and ad for Halls cough drops scored the highest ad recall index with viewers.

Two commercials for Flomax topped the ranking of the most recalled drug/vaccine ads of the 2008-09 TV season, according to an analysis released by Nielsen.

Top Ten Most-Recalled In-Program Placements: Summer Series

RANK
Brand
In-Program Placement Description
Program Airing Info
Recall Index

1
Coinstar
Contestants use a coin counting machine in a challenge
Big Brother 11 (CBS, Jul 21)
228

2
Kodak
Host and winner mention that they are in the Kodak Theatre
So You Think You Can Dance (Fox, Aug 6)
201

3
AT&T
Sponsor of phone and text voting for contestants
America’s Got Talent (NBC, Aug 11)
177

4
Orville Redenbacher’s
Sponsor of “Orville Lounge” showing backstage footage of contestants
America’s Got Talent (NBC, Aug 5)
176

5
Orville Redenbacher’s
Sponsor of “Orville Lounge” showing backstage footage of contestants
America’s Got Talent (NBC, Aug 12)
173

6
Ginsu
Show producer …

For the period April 13 through May 10, brand placements in the reality shows The Amazing Race, Celebrity Apprentice, and American Idol featured strong product placement recall. While the Amazing Race’s integration of Travelocity posted the highest index, American Idol’s partnerships with Coca Cola and Ford accounted for five of the top 10 most recalled placements.

Most Recalled In-Program Placements: Reality Show April 13-May 10

RANK
Brand
In-Program Placement Description
Program Airing Info
Recall Index

1
Travelocity
Online travel service awards Galapagos Islands trip to Tammy and Victor for arriving in first place
The Amazing …

An ad from the American Cancer Society and a spot for Kay jewlers featuring Jane Seymour topped the most-liked and most recalled ad list respectively according to Nielsen IAG.
The lists cover only new ads airing between March 30 through April 26, 2009.

Most-Liked Ad Spot: March 30-April 26, 2009

Rank
Brand
Description
Index

1
American Cancer Society
Imagine a world with more birthdays; birthday parties shown at homes, neighborhoods, and offices; official sponsor of birthdays.
177

2
Hallmark
Cards–Girl tells woman that she got into the music program and couldn’t have done it without her.
172

3
Hallmark
Recordable Cards with Music–Family …

A product placement within the show “Survivor” for Charmin topped the Nielsen IAG chart of Most Recalled In-Program Placements for a reality series on the broadcast networks. Similarly, a “hybrid” ad (where sponsor messaging is combined with program or entertainment content) for Dr Pepper during “Top Chef,” was the most-recalled ad of its type. Ads for these top 10 lists were show between February 16 and March 15, 2009.

According to data from Nielsen IAG, an Apple ad, in which “PC” offers “Mac” a cupcake to raise money to repair Vista, was the most recalled new “traditional” ad during the four weeks between October 20, and November 16, 2008.
Recall refers to the percentage of television viewers who can recall, within 24 hours, an ad’s sponsor.

According to data from Nielsen IAG, a McDonald’s tie-in featured during CBS’s “The Amazing Race” was the most recalled product placements during the four weeks between October 20 and November 16, 2008. The reality show featured four of the top 10 placements during that time period.

Recall refers to the percentage of television viewers who can recall, within 24 hours, an ad’s sponsor.

Rank
Brand
In-Program Placement Description
Program Airing Info
Recall Index

1
McDonald’s
Pedicab driver points out restaurant to Christy and Kelly as they race to next location
The Amazing Race 13 (CBS, Nov. 9)
175

2
Travelocity
Nick and Star win …

According to data from Nielsen IAG, a Volkswagen ad featuring actress Brooke Shields was the most recalled new “traditional” ad during the four weeks between September 15 and October 12, 2008.
Recall refers to the percentage of television viewers who can recall, within 24 hours, an ad’s sponsor.